Google is the most used search engine. It is also the most powerful digital marketing tool. In fact, 79 percent of marketers use it to drive traffic to their business. It is important to understand what Google thinks of your business and how to use it to your advantage. This blog will teach you how to get more potential customers with Google.
When it comes to getting more potential customers and making more sales, the first thing that comes to mind is advertising. But as any good business knows, advertising costs money. If you want to make quick money, invest in Google Ads. Google Ads will help you get the attention of your target audiences. However, it doesn’t mean that you should buy Google Ads without knowing how to use them.
Google My Business has been a game-changer in the small business realm, and it’s only getting better. Learn the top 5 ways to get more customers with Google My Business in this helpful guide. Whether you’re just starting out or you’ve been using Google My Business as part of your business strategy for years, you can always improve on your setup and marketing strategy, and these 5 tips are here to help you do just that!
Just about everything you see on Google is there for your good!
Grow your Business with Digital Marketing
SO, WHAT IS GOOGLE MY BUSINESS?
Google is home to a number of different ways people and businesses can get in touch with one another. Google allows you, the business partner, to contact the people you are working with, or the owners of that business, by using a simple keyword. This may not seem like much, because you won’t be able to actually call or message them, until you create an account in
-
SET UP A GOOGLE BUSINESS PROFILE
Creating a Google business profile is a walk in the park and anyone who has a google account can do it within a matter of time. It follows the same usual process of setting up an account – you fill in your details. The details might include what business you own, for example, if you own a consultancy service then you can choose consultant as your business category. If you have a physical location the customers can visit, you can add your business address. In case you don’t have a business address you can add areas where you provide in-house services and so.
-
VERIFY YOUR BUSINESS
Google will try to verify your business by asking for your physical address. This information is confidential and is not shared in your page or with the customers. After verifying your address google will send you a verification code through which your account setup is complete. Businesses that provide in-house services only need their email address verified.
-
IMPROVE YOUR PHOTOS AND VIDEOS
Once your business is verified you can customize your profile. You can add your business description, business hours, messaging preferences, photos and videos. Your Google Business Profile includes a logo and cover photo. Use images consistent with those on your social profiles to make it easier for people to recognize your brand. Add images and videos to showcase your location, work environment, and team. If you run a restaurant, post pictures of your meals, menus, and dining room. Make sure they look appetizing and professional. According to Google, businesses with photos receive more requests for directions and more clicks through to their websites.
-
ADD KEYWORDS
Google Analytics, Hootsuite Insights, and social monitoring tools can also help you uncover terms people use to search for your business. Incorporate them in a natural way into your business description. Don’t stuff keywords or use irrelevant ones – this can actually hurt your search ranking.
-
PROMOTE YOUR LISTING
Google specifically says that “businesses with complete and accurate information are easier to match with the right searches.” This improves your score for relevance. The key here is to tell Google visitors “what you do, where you are, and when they can visit.” If your business hours change around holidays or seasons, make sure to keep them up to date.
When you’re dealing with local marketing, one of the most important things for you to do is help your business rank in the results for the local keywords that you want to rank for. One of the most effective ways to do this is by using Google My Business. By promoting your Google My Business listing on a regular basis, you can help your business rank in the local results on Google.
Google My Business is a free and easy way to manage your business information on Google, and connect with potential customers. It’s a great place to build your online presence and connect with potential customers who are searching for your business. Now that you’ve found the right keywords, you can begin to build your reputation as an expert.
